As you can see I have changed my blog title from Odd One Out to Inside Out. This is not a shift in attitude or direction just a better expression of the values I am honing for my company. Odd One Out was representative of me, and the way I feel about myself as a designer and a general throw back to the feeling that I feel well, a little like the odd one out! Inside out is more reflective of my approach to design. Take what is on the inside of a brand/company and slap it right on out there plain as day for all the world to see. Great design is only as great as the company behind it. Clear and heart felt brand values create strong briefs, which in turn generates great design.
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